Shahrukh Khan launches Aryan clothing brand: DyavolX; a luxury Streetwear?

All the Shahrukh Khan fans await either the teaser or poster of his next movie Jawan. But, all we have is him launching his son’s clothing brand ‘DyavolX’. The brand is being marketed as luxury streetwear. The term ‘luxury streetwear’ sounds like an oxymoron to me. It is not just me, even the fans think so. One of the social media users said, ‘It is like buying Hawai chappal for 20,000 rupees’. Now, that could be true.

There are a series of memes on the same. 

DyavolX: About the brand

At the same time, the question is what is the extent ‘creativity’ can rich people get to? Although, the launch is at 7:30 pm today i.e. 30th April. And, it might be limited-exclusive garments that would be available. 

If designs are concerned, it looks pretty ordinary which ‘X’ as a branding symbol. The brand might grow out to become something like ‘Supreme’. 

This is what the website says about the brand, 

‘D’YAVOL X IS A LIMITED-RELEASE LUXURY STREETWEAR BRAND FOR THOSE WHO ARE AUTHENTIC, UNTAMED, AND DEFIANT.’

Conclusion

Shahrukh fans awaited his next release on 2nd June 2023, which is just a month later. But, we are yet to see any of the marketing material. On twitter, fans generally make Jawan, Atlee or Shahrukh aksing for updates on the movie. There were speculations that the movie might get delayed but there is no such announcement. 

According to reports, the first teaser might release on 2nd May, and the post a day before that.

While the fans of the Superstar await the film, the launch has given them a reason to create a big fest on social media.

How to pronounce Dyavol?

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